Crafting killer digital, social, UX/UI, and print copy.
Mapping out effective, results-driven content strategy.
Inspiring bold, award-winning creative.
Cultivating teams with focused, fearless direction.
Practicing Agile as Certified SAFe® Practitioner.
In-house + Agency
Creative Director + Copywriter
Webby | Vega | Davy | ADDY
Sr. Creative Manager, UX/UI | University of Phoenix | Sep 2020 - Present
I manage a growing team of super-talented UX/UI Designers and Content Designers as they implement a new design system and voice and tone across phoenix.edu. I live in a hybrid product-centric and Agile environment, where I also design content and work on product launches. Unicorn, I know!
ACD + UX Content Lead | University of Phoenix | Jan 2018 – Aug 2020
Today – and every day, I lead my team through the creative execution of large-scale, multi-channel campaigns that are strategically on point, on time and on budget.
Creative Director + Copywriter + Content Strategist | Freelance | Present
Rebrands. UX/UI. Content strategy. Product launches. And then some. It’s all been a part of my repertoire for over two decades now. With an industry award (or five) won in between.
Creative Lead | Avenue, Inc. | Oct 2013 – May 2016
In this role, I expertly planned and brainstormed the creative development of cross-channel B2B marketing initiatives. I was a key contributor to the client’s long-term vision and strategy.
Senior Copywriter | University of Phoenix | Oct 2009 – 2013
In this high-performing, in-house agency, I emerged as a lead writer who constantly pushed the brand with strategic-thinking and elevated concepts, all while ensuring a consistent voice.
Account Executive | Carnival Cruise Lines | Feb 2004 – Aug 2007
I spearhead the business development of the Ethnic Cruises division of Carnival Cruise Lines through Air K Travel, Inc. We developed and executed marketing initiatives to increase sales and satisfaction within the sales channel.
Carnival Cruise Lines
Girl Scouts of America
Hess Napa Valley
University of Phoenix
Freelance Copywriter | Career Education Corporation | Feb - May 2001
I wrote and helped produce :30-60 TV scripts for corporate educational institutions that aired on major networks.
MS | May 2003 | Roosevelt University
Integrated Marketing Communications
Honors + Portfolio of the Year
BA | May 2000 | Drake University
Double Major: Advertising + English