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  • Crafting killer digital, social, UX/UI, and print copy.

  • Mapping out effective, results-driven content strategy.

  • Inspiring bold, award-winning creative.

  • Cultivating teams with focused, fearless direction.

  • Practicing Agile as Certified SAFe® Practitioner.

Award Winning

In-house + Agency

Creative Director + Copywriter

Webby​  |  Vega  |  Davy  |  ADDY


Sr. Creative Manager, UX/UI | University of Phoenix | Sep 2020 - Present

I manage a growing team of super-talented UX/UI Designers and Content Designers as they implement a new design system and voice and tone across I live in a hybrid product-centric and Agile environment, where I also design content and work on product launches. Unicorn, I know!

ACD + UX Content Lead | University of Phoenix | Jan 2018 – Aug 2020

Today – and every day, I lead my team through the creative execution of large-scale, multi-channel campaigns that are strategically on point, on time and on budget.

Creative Director + Copywriter + Content Strategist | Freelance | Present

Rebrands. UX/UI. Content strategy. Product launches. And then some. It’s all been a part of my repertoire for over two decades now. With an industry award (or five) won in between.

Creative Lead | Avenue, Inc. | Oct 2013 – May 2016

In this role, I expertly planned and brainstormed the creative development of cross-channel B2B marketing initiatives. I was a key contributor to the client’s long-term vision and strategy.

Senior Copywriter | University of Phoenix | Oct 2009 – 2013

In this high-performing, in-house agency, I emerged as a lead writer who constantly pushed the brand with strategic-thinking and elevated concepts, all while ensuring a consistent voice.

Account Executive | Carnival Cruise Lines | Feb 2004 – Aug 2007

I spearhead the business development of the Ethnic Cruises division of Carnival Cruise Lines through Air K Travel, Inc. We developed and executed marketing initiatives to increase sales and satisfaction within the sales channel.


Carnival Cruise Lines
Cofactor Genomics
Edios Media
Girl Scouts of America
Hess Napa Valley
SCA Tissue
SF Ballet
SMUIN Ballet
Tork USA
University of Phoenix
Freelance Copywriter | Career Education Corporation | Feb - May 2001

I wrote and helped produce :30-60 TV scripts for corporate educational institutions that aired on major networks.


MS  |  May 2003  |  Roosevelt University

Integrated Marketing Communications
Honors + Portfolio of the Year

BA  |  May 2000  |  Drake University

Double Major: Advertising + English

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