Edios Media is a video production agency that’s reimagining the way people learn. By creating powerful e-learning solutions and online courses, they inspire and engage learners through storytelling. With a run of success with clients like Google, Facebook and Salesforce, they tapped 300FeetOut to up the ante of their brand presence.
Getting cozy with the founders, Michael and Elizabeth, we quickly discovered multiple parallels between us. Developing meaningful relationships with clients, tailoring projects to their needs, and working together as a team—all right up our alley. Working with Edios we dug deep to create brand values they could live by, authentically. Tailored. People-invested. Driven. Polished. You bet.
Once their values truly embodied the present and future of Edios, we tackled their brand expression. From logo to guidelines, we created a brand tailored to Edios’ values and brand personality. A refined take and a honed finish refreshed their familiar wordmark. The color palette pops with an invigorating purple, a warm grey works with whitespace for that polished touch, and a hit of orange for human warmth reflects the way they approach their work. The brand typography supports these same ideas and is as bold and driven as it is friendly and approachable.
Next up, Edios needed to display their true value and capabilities in the digital realm. Our entire team collaborated on the strategy to create a robust sales tool with the best user experience (UX) for visitors. Website users are encouraged to interact and engage with quick-read content interspersed with interactive video. The information architecture (IA) maintains a clear content hierarchy that lets users digest content while guiding them through storytelling narrative. Built over a slick, custom content management system (CMS), Edios has the ability to keep their site fresh with new media and the latest content as their projects roll in.
The final result? A personable brand and a new site that is fresh, easy on the eye, simple to use, and will last Edios Media for years to come.
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